Privacy Policy

Who We Are and Our Role

227 LLC is a company registered in the United Arab Emirates. For the personal information described in this Policy, 227 LLC is generally the data controller or equivalent entity responsible for determining why and how the information is processed.

Our contact details are provided in Section 20. When an organizer creates a shared calendar or video project and invites other people, the organizer also decides what information to submit and who receives it. DateKeeper remains responsible for its own processing of that information through the Service.

Scope of This Policy

This Policy applies to visitors, account holders, reminder-list and family-calendar members, organizers, contributors, invitees, recipients of DateKeeper communications, and anyone else whose personal information is processed through the Service.

• The DateKeeper marketing website and free tools, including Birthday Countdown, Age Calculator, Anniversary Calculator, and private countdown links.
• DateKeeper reminder lists, family calendars, event pages, sharing and invitation tools, and magic-link management pages.
• Birthday Video Maker, Group Video, photo or video contribution flows, and finished keepsake links.
• DateKeeper messaging experiences through WhatsApp, Telegram, and email.

This Policy does not govern a third-party website, application, marketplace, payment service, or messaging platform that processes information under its own privacy policy, even when it is linked to or integrated with DateKeeper.

Eligibility and Children

The Service is designed for adults. You must be at least 18 years old, or the age of legal majority where you live, to create or manage a DateKeeper account, reminder list, family calendar, countdown, or collaborative video project.

DateKeeper is not directed to children and does not knowingly allow children to create their own accounts or directly submit personal information or video contributions. A parent or legal guardian may enter information about a minor or submit content featuring a minor as part of the adult’s own family use, provided the adult has the authority to do so and uses appropriate judgment about what is stored and shared.

If we learn that personal information was submitted directly by a child without appropriate parental or guardian involvement, we will take reasonable steps to delete it. A parent or guardian may contact us to request review or deletion of information concerning a child.

We do not sell or share for behavioural advertising the personal information of users we know are under 16.

Personal Information We Collect

4.1 Information you provide directly

• Contact and account information, such as your name, email address, phone number, country, language, and WhatsApp or Telegram identifier.
• Important-date information, such as birthdays, anniversaries, memorial dates, graduations, work anniversaries, family milestones, due dates, and custom dates.
• Relationship labels, notes, event details, reminder cadence, time zone, language, notification channel, and sharing preferences.
• Photos, video clips, audio, captions, written messages, contributor instructions, and other content uploaded to countdowns or video projects.
• Support requests, survey responses, waitlist entries, feedback, and messages sent to our WhatsApp number, Telegram bot, or email address.
• Privacy-request and verification information needed to respond to a request or protect an account.

4.2 Information you provide about other people

Many DateKeeper features involve information about another person, such as a family member’s birthday, a partner’s anniversary, a colleague’s work anniversary, an event honoree, or a video contributor. This may include the person’s name, date, relationship, photo, phone number, email address, messaging identifier, or invitation status. Section 17 explains how we handle this information and what the submitting user must do.

4.3 Information from contributors and invitees

When you are invited to a shared calendar, countdown, Birthday Video Maker, or Group Video project, we may receive contact information supplied by the organizer and information you submit in response, even if you do not create a DateKeeper account. We also record invitation status, contribution status, permissions, and project activity needed to operate the collaboration.

4.4 Information from messaging and other platforms

When you communicate with DateKeeper through WhatsApp or Telegram, the platform may provide your phone number or platform user ID, display name, profile information made available to the bot or business account, and the content and metadata of your messages. A marketplace or app platform may provide purchase, entitlement, campaign, or referral information. The platform’s own privacy policy also applies to its processing.

4.5 Information collected automatically

• IP address and approximate location derived from IP address.
• Browser, device, operating system, language, and time-zone information.
• Referring and exit pages, timestamps, page or feature activity, and standard server, access, security, and error logs.
• Session, authentication, magic-link, token, and anti-abuse information.

We use this information to deliver the Service, maintain security, troubleshoot errors, prevent abuse, and understand aggregate performance and usage patterns.

4.6 Cookies and local storage

DateKeeper uses strictly necessary browser storage, cookies, or similar technologies for functionality, security, session management, saved preferences, and management of private countdown links. For example, local storage may remember countdown links created on a device so the user can find them later.

As of the effective date, we do not use third-party advertising cookies and do not share information for cross-context behavioural advertising. If we introduce non-essential analytics, advertising, pixels, SDKs, or similar technologies, we will update this Policy and provide consent or opt-out controls where required.

4.7 Payment and subscription information

When you purchase a paid plan or lifetime entitlement, payment information is collected and processed by the applicable payment processor or marketplace. DateKeeper generally receives transaction status, amount, currency, plan, billing country, purchase date, customer or transaction identifiers, and limited billing contact information. We do not intend to receive or store full payment-card numbers or card security codes.

Sensitive Information and Family Contexts

DateKeeper is designed for personal and family use and may process information with emotional or private significance, including children’s dates or photos, memorial dates, family relationships, and due dates. Depending on context and local law, some information may be considered sensitive or may reveal information about health, religion, family status, or age.

We do not require detailed medical, financial, government-identification, genetic, biometric, or precise-location information. Please do not submit such information unless a DateKeeper feature expressly requests it and you are comfortable doing so. Where applicable law requires explicit consent or another special legal condition to process sensitive information, we will request that consent or rely on another permitted condition before processing.

Feature controls such as name, age, photo, invitation, access, and Surprise Mode settings help limit what is displayed and to whom. These controls reduce exposure but cannot guarantee that a recipient will not copy or redistribute information.

How We Use Personal Information

We use personal information for the following purposes:

• Provide, operate, maintain, and personalize the Service, including calculating dates and countdowns, storing events, delivering reminders, and applying user-selected settings.
• Create and deliver requested content, including countdown pages, share images, QR codes, invitations, and compiled video keepsakes.
• Manage shared calendars, event pages, contributor permissions, invitation targeting, Surprise Mode, and local member preferences.
• Authenticate users and provide secure access through sessions, magic links, private links, and edit tokens.
• Process purchases, subscriptions, entitlements, refunds, and related accounting records.
• Send transactional communications, reminders, confirmations, service notices, security alerts, and support responses.
• Send marketing communications where permitted, subject to opt-out and consent requirements.
• Monitor reliability, analyze aggregate usage, improve features, test changes, and fix errors.
• Protect users and the Service, including preventing spam, fraud, abuse, unauthorized access, and violations of our Terms.
• Comply with law, respond to lawful requests, establish or defend legal claims, and enforce our agreements.

We may create aggregated or de-identified information that is not reasonably capable of being associated with an individual. We will maintain measures designed to preserve its de-identified status and will not attempt to reidentify it except to test whether our de-identification measures are effective or as permitted by law.

Legal Bases for Processing

Where applicable law requires us to identify a legal basis, we rely on one or more of the following:

• Contract or steps requested before a contract: to provide features you request, administer your plan, and deliver reminders, countdowns, calendars, and video projects.
• Legitimate interests: to operate, secure, support, and improve the Service; prevent fraud and abuse; communicate with existing users; and understand service performance, where those interests are not overridden by your rights.
• Consent: for activities that require consent, such as certain marketing, non-essential cookies, or processing that applicable law treats as sensitive. You may withdraw consent at any time, without affecting processing already carried out lawfully.
• Legal obligation: to comply with applicable law, tax and accounting rules, lawful process, and regulatory requirements.
• Vital interests or legal claims: in limited circumstances necessary to protect a person or establish, exercise, or defend legal claims.

Where DateKeeper receives information about you from another user, our legal basis depends on the feature and context. It may include providing the service requested by the organizer, DateKeeper’s legitimate interest in operating a user-directed family reminder or collaboration service, consent obtained through an invitation or contribution flow, or another basis permitted by law.

How We Disclose Personal Information

We disclose personal information only as described below:

• Other users and recipients. We disclose information to calendar members, organizers, contributors, invitees, honorees, or anyone who receives a link or content that you or another authorized user chooses to share.
• Service providers. We use providers for hosting, databases, storage, media processing, content delivery, messaging, email, payments, customer support, security, error monitoring, and analytics. They receive information only as reasonably necessary to perform services for us and are subject to contractual restrictions where required.
• Independent platforms. WhatsApp, Meta, Telegram, email providers, marketplaces, app stores, payment providers, and other platforms may process information under their own terms and privacy policies.
• Professional advisers. We may disclose information to lawyers, accountants, auditors, insurers, and other advisers subject to professional duties or confidentiality obligations.
• Legal and safety reasons. We may disclose information where reasonably necessary to comply with law or legal process; protect rights, property, safety, or security; investigate fraud or abuse; or enforce our agreements.
• Business transactions. Information may be disclosed in connection with due diligence, financing, merger, acquisition, reorganization, bankruptcy, or sale of assets, subject to appropriate confidentiality and legal safeguards.
• At your direction or with your consent. We disclose information when you instruct us to export, send, publish, or share it, or otherwise consent to disclosure.

We do not sell personal information for money. As of the effective date, we also do not share personal information for cross-context behavioural advertising or process personal information for targeted advertising as those terms are defined by applicable U.S. state privacy laws.

WhatsApp, Telegram, Email, and Payments

DateKeeper uses third-party messaging and delivery infrastructure to send reminders and other communications. WhatsApp, Meta, Telegram, email providers, telecommunications providers, payment processors, and marketplaces are independent organizations with their own terms, security practices, retention rules, and legal obligations.

Messages may be processed and retained by those platforms independently of DateKeeper. Blocking DateKeeper, deleting a conversation, or disconnecting a platform may stop future delivery but may not delete information already retained by DateKeeper or the platform. Conversely, deleting information from DateKeeper may not remove copies held by a platform or recipient.

You are responsible for maintaining accurate contact details and for securing the messaging account, email inbox, device, and payment account you use with DateKeeper.

Shared Features, Links, and Visibility

Shared calendars, private countdowns, invitations, contribution pages, compiled videos, and magic-link management pages are designed to be accessed by the intended recipients. Some features use a hard-to-guess link or token instead of a username and password. Anyone who obtains the link or token may be able to view, contribute to, or edit the associated content, depending on the permission level.

Do not post private links publicly or send edit links to people who should have view-only access. DateKeeper may use technical measures intended to discourage indexing or unauthorized access, but a private or unlisted link is not the same as encryption, identity verification, or a guarantee of confidentiality.

An organizer may choose invitation recipients, exclusions, and Surprise Mode settings. Members may be able to customize their own display name, relationship, reminder cadence, or local list settings without changing the organizer’s master list. The Service will display the information and permissions selected by the relevant user or organizer.

Once a recipient downloads, records, screenshots, forwards, or otherwise copies content, DateKeeper may not be able to retrieve or delete that external copy.

User Content and Content Licence

You and contributors retain ownership of photos, videos, audio, messages, captions, and other content submitted through the Service ("User Content").

By submitting User Content, you grant DateKeeper a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, transmit, adapt, resize, compress, transcode, watermark, combine, display, and distribute that content only as reasonably necessary to operate, secure, support, and provide the Service and the features you request. The licence includes allowing our service providers to perform those activities on our behalf under appropriate restrictions.

The licence ends when the relevant User Content is deleted from our active systems, except to the extent that:

• a copy remains temporarily in routine backups or security archives;
• the content has been incorporated into a compiled work that remains available at the organizer’s direction;
• another user or recipient has independently saved or shared a copy; or
• retention is required by law or reasonably necessary for fraud prevention, security, dispute resolution, or legal claims.

DateKeeper does not obtain ownership of User Content and does not use private User Content in public advertising without separate permission.

Automated Processing and Artificial Intelligence

DateKeeper uses automated logic to calculate ages and countdowns, determine reminder timing, generate share assets, route messages, apply access settings, and process uploaded media into a requested video or keepsake. These activities do not produce legal or similarly significant decisions about individuals.

We do not use facial recognition, biometric identification, or emotion recognition on uploaded photos or videos.

If DateKeeper introduces a generative artificial-intelligence feature that sends prompts, messages, audio, images, or other personal information to an external AI provider, we will provide an appropriate feature-specific notice before that processing and obtain consent where required. We will not use private User Content to train a general-purpose AI model without separate, clear permission.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, taking account of the feature used, user instructions, legal obligations, security needs, and the rights of other users. The periods below describe our standard approach; a longer or shorter period may apply where required or permitted by law.

We may retain aggregated or properly de-identified information for longer. Deleting information from DateKeeper does not delete copies independently retained by recipients or third-party platforms.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, and unauthorized access. Measures may include access controls, encryption in transit, restricted production access, logging, backups, secure development practices, vendor diligence, and incident-response procedures, as appropriate to the risk.

No internet transmission or storage system is completely secure. We cannot guarantee absolute security. You are responsible for protecting private links, edit tokens, magic links, devices, messaging accounts, and email inboxes. Contact us promptly if you believe a link, token, account, or device has been compromised.

Where required by law, we will notify affected individuals and competent authorities of a qualifying personal-data breach within the applicable timeframes.

International Data Transfers

DateKeeper is based in the United Arab Emirates and uses service providers that may process information in the UAE, the United States, the European Economic Area, the United Kingdom, and other countries. These countries may have privacy laws that differ from those where you live.

Where applicable law restricts international transfers, we use a permitted transfer mechanism, which may include an adequacy decision, standard contractual clauses, the UK International Data Transfer Addendum or Agreement, approved contractual protections, consent where legally valid, or another lawful exception. We also assess and implement supplementary safeguards where appropriate.

You may contact us to request more information about the safeguards relevant to your information, including how to obtain a copy of applicable contractual protections, subject to lawful redactions.

Your Privacy Rights and Choices

16.1 General rights

Depending on where you live and subject to legal exceptions, you may have the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of information;
• object to or request restriction of certain processing;
• withdraw consent where processing is based on consent;
• receive certain information in a portable format;
• opt out of direct marketing, targeted advertising, sale, or sharing where applicable;
• limit certain uses of sensitive personal information where applicable;
• request information about international-transfer safeguards; and
• complain to a competent privacy or data-protection authority.

To exercise a right, email contact@datekeeper.me with the subject line “Privacy Request.” Describe the request and identify the DateKeeper account, phone number, messaging identifier, email address, link, project, or event involved. We may request information reasonably necessary to verify identity and authority. We will use verification information only for security and compliance purposes.

We will respond within the period required by applicable law. We may deny or limit a request where permitted by law, including where we cannot verify identity, the request would adversely affect another person’s rights, information must be retained, or an exemption applies. We will explain a denial where required. You may appeal a denial by replying to our decision and stating that you wish to appeal.

We do not discriminate against a person for exercising a privacy right.

16.2 In-service controls

• Revoke or delete a private countdown or sharing link and adjust what it displays.
• Change reminder cadence, notification channel, list membership, and local member preferences where the feature permits.
• Unsubscribe from marketing email through the unsubscribe link.
• Stop WhatsApp reminders by using an available opt-out command, such as STOP, or by blocking the DateKeeper number.
• Stop Telegram reminders by muting or blocking the DateKeeper bot.
• Request deletion of an account, calendar, reminder list, contribution, or project by contacting us.

16.3 EEA, United Kingdom, and Switzerland

Individuals in the EEA, United Kingdom, and Switzerland may have the rights described above under the GDPR, UK GDPR, or applicable Swiss law. You may also lodge a complaint with the supervisory authority where you live or work or where you believe an infringement occurred. Where processing is based on legitimate interests, you may request information about the balancing considerations relevant to that processing.

16.4 United States

Residents of U.S. states with applicable comprehensive privacy laws may have additional rights to know, access, correct, delete, obtain a portable copy, opt out of sale, sharing, targeted advertising, or certain profiling, limit certain sensitive-data processing, use an authorized agent, appeal a denial, and receive equal service for exercising their rights.

During the preceding 12 months, depending on how a person used DateKeeper, we may have collected the following categories: identifiers; customer records and contact information; commercial information; internet or electronic-network activity; approximate geolocation; audio, electronic, visual, or similar information; professional or employment-related information; characteristics such as age inferred from a submitted date; user-generated content; and inferences used to operate or personalize the Service. The sources, purposes, recipients, and retention approach for these categories are described throughout this Policy.

We have not sold personal information for money or shared personal information for cross-context behavioural advertising during the preceding 12 months. We therefore do not currently provide a “Do Not Sell or Share” link. Where legally required and applicable to our processing, we recognize qualifying browser-based opt-out preference signals, including Global Privacy Control. If our practices change, we will provide the notices and opt-out mechanisms required by law.

An authorized agent may submit a request on your behalf. We may ask for proof of authorization and may require you to verify your identity or confirm the request directly.

Information Submitted About Other People

When you submit another person’s information, you confirm that you are authorized to do so and that your submission and sharing choices comply with applicable law. You must not use DateKeeper to harass, impersonate, monitor, expose, or send unwanted communications to another person.

Where DateKeeper directly contacts a person using information supplied by an organizer, the invitation or first communication will identify DateKeeper, explain the reason for the communication, provide access to this Policy, and, where appropriate, identify the organizer or source category. The person may decline, block further messages, or request deletion.

If DateKeeper holds information about you that was submitted by someone else, contact us and provide enough detail to locate it. We will review the request, verify identity where appropriate, and take action consistent with applicable law and the rights of the submitting user and other people.

A user’s responsibility to have authority to submit information does not limit DateKeeper’s own obligations under applicable privacy law.

Accuracy, Delivery, and Third-Party Services

DateKeeper calculates ages, dates, countdowns, and reminder timing using information supplied by users. We do not independently verify names, dates, relationships, contact details, or other user-submitted information. Users should review their entries and keep contact information and time-zone settings current.

Delivery through WhatsApp, Telegram, email, mobile networks, marketplaces, and other third-party services depends on systems outside DateKeeper’s control, including service availability, platform rules, message templates, notification settings, spam filtering, device status, and recipient blocks. A reminder may be delayed, rejected, or not delivered.

The Service may contain links to or integrations with third-party services. Their privacy policies govern their independent processing. DateKeeper is not responsible for a third party’s privacy or security practices.

Changes to This Policy

We may update this Policy to reflect changes in the Service, our data practices, providers, or applicable law. We will update the “Last updated” date and provide additional notice of material changes where appropriate, such as through the Service, email, or messaging channels.

A revised Policy applies from its stated effective date. Where a change requires consent under applicable law, we will request consent rather than relying only on continued use of the Service. If you disagree with a change, you may stop using the affected feature and request deletion as described above.

Contact Us

Questions, concerns, complaints, and privacy requests may be sent to:

Please include enough information for us to understand and respond to your request. If you are contacting us about information submitted by another user, include the relevant name, date, invitation, project, phone number, email address, or link, but do not send government-identification documents unless we specifically request them through a secure method.